About

Hi, I’m Dave.

 

I’m a creative director who has led teams at agencies and in-house, building brands and driving performance. Currently, I lead the Creative Studio at GoFundMe.

I’m all about guiding the expansion and evolution of brands. Not just to make people buy them, but also to love them. And I’ve done it for big brands and startups alike.

Around the office (or virtual office), I’m often referred to as “Dessert Dave.” Yeah, I’ve got a bit of a sweet tooth.

 

DJCARLSON@GMAIL.COM / 310.795.2303 / RESUME


 

RESULTS

Helped Google Home beat Amazon Echo after only 2 years in market

Increased CRM open rates by 20%

Helped Los Angeles win the 2028 Olympic Games

Triggered an outpouring of brand love for Allstate on social

Built and scaled an Influencer Marketing Program that increased downloads and decreased costs.

Demonstrated the power of collaboration with Dropbox

Helped Honey earn a $4 Billion acquisition deal

Doubled average CTR by hacking the Youtube ad algorithm

Clearly differentiated Uber from Lyft

Scored 120M Youtube views on a single ad

Successfully launched Instagram Stories to 500M App users

 

RECOGNITION

Emmy Nomination: Outstanding Commercial

Emmy Nomination: Achievement in Interactive Media

OBIE, Installation: Gold

One Show Silver & Bronze

One Show Film Writing Shortlist

Webby: Social Media Promotion

Webby: People's Choice Award

Webby: Best Cultural and Lifestyle Social Video

FWA Site of the Day

Awwwards Site of the Day

FastCompany Most Innovative Companies 2016: 72&Sunny

British Arrow (International)

Game Marketing Awards: Outstanding Overall Campaign - Gold

Game Marketing Awards: Thinking Outside the Box - Gold

Press: Wall Street Journal, USA Today, Shoot, Adweek, and many more.

 

 

ICE CREAMS I'VE MADE

Sweet Corn

Fish Sauce Salted Caramel

Cotton Candy

Strawberry Balsamic

Mint Mocha

Cereal Milk w/ Freeze Dried Blueberries

Key Lime Pie

Chocolate Bacon

Smoky Pecan Brittle

Blueberry Pancake

Biscuits n' Honey

Cardamom Rice Krispy Treat

Toasted Snickers

Mojito

Burnt Marshmallow

Lavender Rose Water

Venison Sausage Brittle