Hi, I’m Dave.
I’m a creative director who has led teams at agencies and in-house, building brands and driving performance. I currently head up creative at Linktree and, before that, helped lead Honey to an acquisition by Paypal.
I’m all about guiding the expansion and evolution of brands. Not just to make people buy them, but also to love them. And I’ve done it for big brands and startups alike.
Around the office (or virtual office), I’m often referred to as “Dessert Dave.” Yeah, I’ve got a bit of a sweet tooth.
DJCARLSON@GMAIL.COM / 310.795.2303 / RESUME
RESULTS
Helped Google Home beat Amazon Echo after only 2 years in market
Increased CRM open rates by 20%
Helped Los Angeles win the 2028 Olympic Games
Triggered an outpouring of brand love for Allstate on social
Built and scaled an Influencer Marketing Program that increased downloads and decreased costs.
Demonstrated the power of collaboration with Dropbox
Helped Honey earn a $4 Billion acquisition deal
Doubled average CTR by hacking the Youtube ad algorithm
Clearly differentiated Uber from Lyft
Scored 120M Youtube views on a single ad
Successfully launched Instagram Stories to 500M App users
RECOGNITION
Emmy Nomination: Outstanding Commercial
Emmy Nomination: Achievement in Interactive Media
OBIE, Installation: Gold
One Show Silver & Bronze
One Show Film Writing Shortlist
Webby: Social Media Promotion
Webby: People's Choice Award
Webby: Best Cultural and Lifestyle Social Video
FWA Site of the Day
Awwwards Site of the Day
FastCompany Most Innovative Companies 2016: 72&Sunny
British Arrow (International)
Game Marketing Awards: Outstanding Overall Campaign - Gold
Game Marketing Awards: Thinking Outside the Box - Gold
Press: Wall Street Journal, USA Today, Shoot, Adweek, and many more.
ICE CREAMS I'VE MADE
Sweet Corn
Fish Sauce Salted Caramel
Cotton Candy
Strawberry Balsamic
Mint Mocha
Cereal Milk w/ Freeze Dried Blueberries
Key Lime Pie
Chocolate Bacon
Smoky Pecan Brittle
Blueberry Pancake
Biscuits n' Honey
Cardamom Rice Krispy Treat
Toasted Snickers
Mojito
Burnt Marshmallow
Lavender Rose Water
Venison Sausage Brittle