Google — Dave Carlson

I helped lead one of the biggest product launches in Google's history. And in just 2 years, we beat Amazon.

We transformed bus shelters into interactive homes in Chicago.

We transformed bus shelters into interactive homes in Chicago.

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Google Home Mini Campaign

Google Home Mini Campaign

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THIS POP-UP DONUT SHOP, INSPIRED BY ONE OF OUR HEADLINES, APPEARED IN A DOZEN CITIES. GET IN LINE AND YOU'LL EITHER GET A FREE DONUT OR A FREE GOOGLE HOME MINI.

THIS POP-UP DONUT SHOP, INSPIRED BY ONE OF OUR HEADLINES, APPEARED IN A DOZEN CITIES. GET IN LINE AND YOU'LL EITHER GET A FREE DONUT OR A FREE GOOGLE HOME MINI.

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OK Google, let’s get spooky

OK Google, let’s get spooky

FOR HALLOWEEN WE CREATED A NEW PRODUCT FEATURE to drive PR. "OK GOOGLE, let's get spooky" TRIGGERED Scary SOUNDS, CREEPY VIDEOS ON THE TV, AND FLICKERING LIGHTS THROUGHOUT YOUR HOUSE.

FOR HALLOWEEN WE CREATED A NEW PRODUCT FEATURE to drive PR. "OK GOOGLE, let's get spooky" TRIGGERED Scary SOUNDS, CREEPY VIDEOS ON THE TV, AND FLICKERING LIGHTS THROUGHOUT YOUR HOUSE.

Ok Google, dim the lights

And we partnered with movie theaters to have Google Home Mini dim the lights before the movie started.

And we partnered with movie theaters to have Google Home Mini dim the lights before the movie started.

Google Brand

This film aired on TV New Year's Eve and racked up over 10M organic views on YouTube alone.

The Google App

The Google App

Know Your Vote

Know Your Vote

The issues surrounding the 2016 election were pretty confusing, so we developed social content to help define key terminology.

The issues surrounding the 2016 election were pretty confusing, so we developed social content to help define key terminology.

Amnesty is when a crime is forgiven, like crossing the border illegally.

Amnesty is when a crime is forgiven, like crossing the border illegally.

And a Path to Citizenship is where immigrants identify themselves, take tests, pay fines, and endure a waiting period before they can become legalized.

And a Path to Citizenship is where immigrants identify themselves, take tests, pay fines, and endure a waiting period before they can become legalized.

If only everything could be explained with a GIF!

If only everything could be explained with a GIF!